BIGtoken App
Details
As the UI designer, I upgraded the app from version 1 to 1.5, ensuring a seamless transition and enhanced user experience. The new features expanded the app's development, requiring a cohesive design with the existing elements. Despite a tight timeline, the team and I created a UI system and illustrations that integrate smoothly with the live app.
· Requirement Gathering and Planning: We began by gathering requirements from the product team to understand their needs and goals. This involved analyzing user feedback and market trends to inform our design decisions.
· Enhancing Engagement: To create a more engaging experience, we prioritized updating critical screens and integrating gamification elements. This included brainstorming sessions and user testing to ensure the effectiveness of these additions.
· Focused Updates: Our efforts were concentrated on creating new layouts and refining graphics to align with modern design standards. We conducted thorough research to inform our design choices, resulting in the addition of a mascot illustration to support the gamification aspect.
· User-Centric Approach: Throughout the process, our primary objective was to maintain continuity for existing users. We carefully planned each design update to ensure a seamless transition and minimize disruption to the user experience. Additionally, we gradually introduced new features and benefits, keeping users informed every step of the way. Concurrently, we prepared for an upcoming rebranding effort, aligning our design changes with the broader strategic vision of the product.
· Requirement Gathering and Planning: We began by gathering requirements from the product team to understand their needs and goals. This involved analyzing user feedback and market trends to inform our design decisions.
· Enhancing Engagement: To create a more engaging experience, we prioritized updating critical screens and integrating gamification elements. This included brainstorming sessions and user testing to ensure the effectiveness of these additions.
· Focused Updates: Our efforts were concentrated on creating new layouts and refining graphics to align with modern design standards. We conducted thorough research to inform our design choices, resulting in the addition of a mascot illustration to support the gamification aspect.
· User-Centric Approach: Throughout the process, our primary objective was to maintain continuity for existing users. We carefully planned each design update to ensure a seamless transition and minimize disruption to the user experience. Additionally, we gradually introduced new features and benefits, keeping users informed every step of the way. Concurrently, we prepared for an upcoming rebranding effort, aligning our design changes with the broader strategic vision of the product.
Several workflows and experiences in the existing app needed new features and elements to be designed and developed.
We made a strategic decision to create a cohesive path to amplify the design of the existing app with the new elements that were to be developed. This involved a thorough analysis of the current user interface and user experience to identify areas that required enhancement. We aimed to ensure that the new features would not only fit seamlessly into the existing design but also elevate the overall aesthetic and functionality of the app.
Our goal was to create a unified and engaging user experience that would meet the evolving needs of our users while staying true to the BIGtoken brand.
We made a strategic decision to create a cohesive path to amplify the design of the existing app with the new elements that were to be developed. This involved a thorough analysis of the current user interface and user experience to identify areas that required enhancement. We aimed to ensure that the new features would not only fit seamlessly into the existing design but also elevate the overall aesthetic and functionality of the app.
Our goal was to create a unified and engaging user experience that would meet the evolving needs of our users while staying true to the BIGtoken brand.
