BIGtoken Website and App

Project Overview

The BIGtoken website and app redesign aimed to boost user engagement rates and attract a younger audience to drive more downloads. The project focused on creating a modern, user-friendly experience that appealed to this demographic while ensuring a smooth transition from the first version to the second. As an internal designer, I collaborated closely with the project manager and development team to deliver a cohesive solution that balanced user needs with business objectives, enhancing both usability and overall platform performance.

Problem & Goals

The original BIGtoken website and app struggled to engage younger audiences, resulting in stagnant user engagement rates and limited downloads. Additionally, transitioning from the first version to the second posed a challenge, as it required maintaining a consistent user experience while introducing updates that addressed usability issues and aligned with evolving user expectations.

‍Goals
‍
The primary objectives of the redesign were:
1. Ensure a Seamless Transition:
Create a smooth and intuitive shift from the first version of the platform to the second, minimizing disruptions for existing users.

2. Increase Downloads:
Design a modern, appealing interface tailored to younger audiences to drive higher app downloads.

3. Enhance User Engagement: Improve the overall user experience to encourage more frequent and meaningful interactions with the platform.

4.Align with Business Objectives:
Deliver a solution that supports BIGtoken’s broader goals of user growth and retention.

Approach

To achieve a seamless transition, increase downloads, and enhance engagement, we adopted a user-focused approach with gamification as a core strategy:

‍1. Research and Analysis
‍Analyzed user feedback and behavior from the first version to identify pain points.Conducted research on the preferences of younger users and reviewed successful gamification features from similar platforms.

‍2. Ideation and Prototyping
‍Collaborated with stakeholders to brainstorm and prioritize gamification elements, such as progress trackers, rewards, badges, and leaderboards.Designed low-fidelity wireframes to test ideas and ensure seamless integration of gamification into the user journey.

‍3. Design and Refinement
‍Created high-fidelity mockups with a modern, vibrant aesthetic tailored to younger users.Incorporated gamification features throughout the platform, focusing on motivating engagement and rewarding task completion.Conducted usability testing to refine the designs and ensure an intuitive experience.

‍4. Collaboration and Implementation
‍Worked closely with the development team to implement gamification elements and ensure smooth functionality.Maintained consistent communication to address challenges and align with business goals.

‍5. Monitoring and Optimization
‍Tracked key metrics like engagement, task completion, and downloads after launch.Gathered user feedback to optimize gamification features and ensure they continued to drive engagement and retention.